How to Be a Rockstar Podcast Guest

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How to Be a Stellar Podcast Guest

Podcasting is the new frontier in marketing and business communication. Everyone seems to have one or want to be a guest on one. Now, it’s more important than ever to know how to hone your message so that it lands well with your desired audience. Sharing your ideas effectively is simple enough, but it helps to keep a few key elements in mind.  I’d like to share a simple six-step framework I’ve learned from my own journey as a podcast host and coach, to help you do just that.

I’ve had the pleasure to experience the world of podcasting first-hand though my role as an online coach/mentor for Seth Godin’s The Podcast Fellowshipand through the creation of my own podcast, KindSight 101, a podcast where you’ll hear from world renowned educational leaders about the mobilizing power of kindness.

Alongside a handful of other incredible coaches, I’ve had the honour of mentoring hundreds of people through the process of creating a podcast that aligns with their brand, message, and the change they wish to make in the world. Since my introduction to podcasting in 2018 as a novice, I’ve had many people ask for advice about becoming a better podcast interviewee. I’d like to share 6 tips I’ve learned that will guide your success and excellence in communicating your message even more effectively as a podcast guest.

6 tips for being a stellar podcast guest:

  1. Singular Message:Think about your central theme or message. Can you sum it up in a sentence or less? It’s helpful to first think of your ideal audience? Can you describe an avatar that represents the ideal customer or listener?  What is your product or message for? What problem are you seeking to solve with your work? If you can answer those questions eloquently and clearly, it’s likely people will sit up and take notice.

 

  1. Stories:People learn and connect to one another through narrative. Warren Buffet once said, in his annual letter to shareholders, that leadership lies in the ability to tell a good story. The best podcast guests I’ve had respond to questions by telling a story first, then zooming back out to the learning or actionable strategy. Have a few stories “in the bank” that relate to several subtopics connected to your overarching theme and story of origin. Telling a narrative makes the idea stickier and connects people more readily to your message by engaging their emotions. People are emotional beings. It is emotion that often causes people to act. If you can tell a story that motivates people to take meaningful action (buying your product, visiting your website, starting a new habit), you’ve won!

 

 

  1. Strategies:Have a few actionable tips related to your big idea. Often, I find that giving people a three-step system, approach, or set of guiding questions can help anchor your idea to a corresponding action. You don’t simply want to inspire people, you want to transform their lives. They can only do that if you leave them with a roadmap or some instruction about what to do once they’re inspired.

 

  1. Sales:Understand the difference between self-promotion and value creation: For some people the idea of selling one’s products or brand feels like a shameful and uncomfortable endeavour. Every successful guest I’ve spoken to believes so deeply that their message or idea will improve the lives of the audience that they confidently approach the interview from the perspective that it’s their moral imperative to shine light on it. The result? More people feel compelled to buy the book, subscribe to their blog, purchase their merch or buy their course.

 

  1. Statistics:Statistics are a helpful way to reinforce the science and rationale behind your concept. It’s a tricky balance. Stats, if overused, can put people to sleep, but harnessed properly can wake them up to a shocking reality or paint a picture worth remarking. Keep a few basic statistics in the bank related to your central theme, but always make stats come alive by comparing them to something tangible.

 

  1. Summarize: Don’t forget to summarize your main points a second time. When we are listening to audio, it sometimes takes a few repeats to let an idea sink in. According to the book How to Give a TED talk by Jeremy Donovan, people need to hear a central message approximately three times before it anchors in their minds. Having a 2-4-word mantra that summarizes the concept, helps with the stickiness of the idea. For example, in my speaking, I often tell stories that come back to my central philosophy of “small act, big impact.”

 

 

The podcasting genre has become a favourite medium for entrepreneurs, thought-leaders, and dreamers to make their mark on the world by spreading their message and networking synergistically with like-minds. These days, anyone with a message, niche market, or obscure set of skills can share their expertise through audio. Unlike YouTube, podcasting lends itself to our current multi-tasking culture. You can listen while you run. You can listen while you do menial household tasks. You can listen and transform the experience of the once-soul-crushing commute.

 

At the last check in June 2019, there were approximately 750,000 podcasts in existence (up from 26 percent since 2018).  That number continues to grow exponentially as there are approximately 547 new podcast shows launched every day! Compared to the 25 million YouTube channels that exist, podcasting is still relatively under-developed and presents some significant opportunities for growth. According to a recent Apple survey, approximately only one in two Americans has listened to a podcast, so this number is sure to grow in the coming years.

 

With the growing number of enthusiastic podcast listeners, being a podcast guest is a great way to share your ideas, sell your product, promote your book, and uphold your company’s brand.

 

E 67 – How to be a Connection Ninja (With David Knapp-Fisher)

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How do you make authentic connections with people?

How can we teach kids to do the same?

What are some of the keys that will enable students to be successful in the uncertain future world they face?

https://itunes.apple.com/ca/podcast/kindsight-101/id1412489005?mt=2

I want to introduce you to my friend, David Knapp-Fisher, a connection ninja, speaker, author, world-traveller, and speaking coach.

In this episode, we talk about his journey as an advocate for his son living through muscular dystrophy, what it takes to set and achieve audacious goals, how self-education is the key to the future, the importance of service and gratitude in helping you get where you want, and the four steps to creating lasting connections with the people you serve.

We’ll talk about simple ways you can improve your (and your student’s) speaking through an easy formula.

We talk about the following game-changing books and authors:

– Tim Ferriss (Tools of Titans, 4 Hour Work Week)
– Richard Branson
– Tony Robbins
– Marc Marron
– Thoreau (Waldon)
– Mike Vardy
– Janelle Morrison
– Chris Gillebeau
– Jerry Lewis
– Jim Rohn

Can’t wait to hear your takeaways from this action-packed podcast.

Check out his TED talk here: https://youtu.be/t186tlhjvMk

Check out his website here: http://davidknappfisher.com

Favourite Mantras for the Classroom

I was inspired to create this post after hearing an episode of Barbara Gruener’s Corner on Character  podcast episodes.

One of her guests talked about the power of mantras in helping to form a positive and encouraging classroom culture. I loved the idea. While I have strong values, I haven’t always articulated these into classroom mantras so that kids could hear how much I love, appreciate them, and how we can train our brains to overcome the tough stuff- the dips in life.

So, here are a few of my favourite mantras for the classroom. I hope you’ll share some of your own with me, too!

  • I am surrounded by greatness!
  • I am full of gratitude!
  • Don’t give up, don’t give in, there’s always an answer to everything.
  • There are no mistakes in art!
  • I loved you before you even showed up.
  • Listen to your heart; it will never let you down.
  • Kindness is better than getting your own way.
  • Fail gloriously!
  • Judge less, love more.
  • Do it and forget it.
  • It’s not what you do, it’s what you don’t do that counts.
  • You write the ending to your story.
  • There’s always something to be grateful for.
  • Start each day with a grateful heart.
  • If you can say it, you can write it.
  • You can do this!
  • I believe in you!
  • I am so proud of you!

What are some of your favourite mantras?

E 63 – Inspiring a BE KIND Culture (With Roman Nowak)

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https://itunes.apple.com/ca/podcast/kindsight-101/id1412489005?mt=2

Ever wonder what the key to engagement for your students can be?

How can connection be the key to achievement for our students?

How do we tear down the incorrect beliefs we have that other teachers are perfect?

Roman Nowak is a highschool teacher in Rockland, Ontario, Canada. A veritable kind of kindness, he hosted the #BEKINDedu chat on twitter with Eli Casaus and now hosts the #buildhope chat, has a blog, and makes kindness his mission.

You’ll learn some actionable ways to infuse kindness into your daily practice as a teacher and practical ways to build positive class culture.

You won’t want to miss this inspiring conversation with Roman Nowak.

You can find him at mrromannowak@wordpress.com
Books we talked about:

– Culturize (Jimmy Casas)
– Kids Deserve it (Adam Welcome)
– Teach Like a Pirate (Dave Burgess)

E 62 How to Build Award Winning School Culture (With Hans Appel)

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https://itunes.apple.com/ca/podcast/kindsight-101/id1412489005?mt=2

How do you build a culture at school that truly reflects values rooted in belonging, kindness, and celebrating the innovative capabilities and individualism of each student?

In this episode, we talk about going beyond the limits of the 21-century model of education to create school cultures that value the individual and celebrate kindness. You’ll learn specific strategies that can positively shift your school culture and actionable tips for encouraging excellence.

Hans Appel is a counselor at Enterprise Middle School in Washington State, which just recently won the 2018 Whole Child Award for Washington State, the 2018 Global Class Act Award for Kindness, and is now a finalist for the PBIS Film Festival for a video on their award winning culture. Hans is also a blogger, supervises a student-led podcast and loves all things kindness in creating positive school culture.

You’ll learn the three questions every staff should be asking themselves to align themselves to their culture.

You can find Hans on awardwinningculture.com or by seeking him out on social media.

Power of Moments

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What makes for a powerful, memorable moment, in school or otherwise? Naturally, we all seek to be memorable. Nobody dreams of living an unremarkable life. We all want to be special to somebody. Some of us seek accolades from the masses, while others seek to be important to just a select few. That’s part of what makes us all so unique. We can all agree that there are magic moments that permeate our lives, but the tricky thing is creating magic, memorable moments for those we seek to serve. How do we make ourselves and the experiences we offer those around us, remarkable enough to make an indelible mark on our souls?

I recently read the incredible book The Power of Moments by Chip and Dan Heath, which outlined an easy-to-follow framework for creating remarkable memories.

Here’s the framework:

E: Elevate – Rise above the every day

Rise above the every day by marking transitions in special ways (100th day of school, 50th book read), building peaks, sensory appeal, raising the stake, and creating an element of surprise for the people you seek to serve.

P: Pride – Build in a sense of buy-in and pride

Celebrate those who have worked hard to achieve their goals! Help them to see their growth. Help them to develop affiliations with you and your tribe. The #1 reasons people leave their jobs is a lack of recognition. Break tasks into small and measurable goals…celebrate every milestone. Always be appreciating and noticing people…but know whether they want the recognition to be quiet or public (that’s important to note, especially with kids). The tribe’s win is everybody’s win!

I: Insight – Help people to learn about themselves in a supportive environment 

We tend to want to protect people from risk, but discomfort is where growth lies.

High standards + Assurance + Direction + Support = Insight

C: Connection

When we share our positive and negative moments together, lifting one another up and celebrating one another’s successes, it solidifies the bonds we have in a group. We feel tied to one another on a neuro-chemical level.

 

How might you apply these four pillars to create powerful moments for those you serve?

#23: How Kindness Softens Grief-How to Support Those Living Through Loss (Ben’s Bells with Jeannette Maré)

 

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Have you ever been face-to-face with someone who has experienced unimaginable heartbreak and been at a loss for words?

My guest’s personal insight into grief as a result of the sudden unexpected death of her 2 year old son will bring you to tears, inspire your soul, and provide you with tangible ways to meaningfully support parents, students, or colleagues who have experienced devastating loss.

Jeannette Maré is the founder and Executive Director of Ben’s Bells Project. Jeannette’s leadership has anchored the organization through remarkable growth, including the opening of four studios, collaborating with hundreds of local organizations and recruiting more than 25,000 annual volunteers. As part of her vision, Ben’s Bells has become nationally recognized and “kindness” is becoming part of the nation’s collective consciousness.Jeannette lives in Tucson and is grateful to have the opportunity to combine her two passions – teaching and community building – in her role with Ben’s Bells.

You can find her on social media @bensbells or on her website [www.bensbells.org][1]. For more information visit my website [smallactbigimpact.com][2] and search for episode #23.
[1]: http://bensbells.org
[2]: http://smallactbigimpact.com

Storytelling is Leadership: 6 Sentences to Help your Story

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These days, I find myself observing and mentally noting with fervour the magical elements that conspire to empower great leaders. There is a universality about great leadership that makes it easy for those to assume that one either has it or one doesn’t. However, in this growth mindset culture, we know that to be a fallacy. Leadership is a cultivated skill not a role we’re simply born into.

Sure, it helps to be competent at the work you do because competence surely goes a long distance in helping to create trust. But, I’d argue that true leadership goes beyond being the best at your job. Leadership is about enabling those around you to be their best, do their best work, and doing so in a way that helps them to feel autonomous, valued, and empowered. From what I’ve seen, read, listened to, and from the people with whom I’ve personally spoken on the KindSight 101 Podcast (and within my own life), leadership is rooted in storytelling. A solid story can do more to convince people to believe you, join your ranks, or sell you ideas than any coercive, strategic approaches can. Show me a good storyteller and I’ll show you a good leader.

So, how to tell a good story? I recently read the book To Sell is Human by the amazing Dan Pink (Seriously, if you haven’t heard him on a podcast, read or listened to one of his books/speeches, you’re missing out! He’s a guru in motivation and sales…and he’s funny, too!). He introduced me to Emma Coat’s Pixar Pitch framework, which uses the Hero’s Journey to formulate your ideas/story/pitch into a palatable pitch. You want to pique curiosity, solve someone’s problem, create value, and be specific enough that someone can see themselves benefitting from the solution you offer.

Here’s how it works:

  1. Set the tone for the way things are currently: Who is in the story, where do they live, what is the context? – Once upon a time…
  2. Talk about the routine of life-the status quo- Every day…
  3. Create tension and a disruption from the status quo- One day…
  4. What are the consequences of that event or disruption? – Because of that…
  5. What are the further consequences? – Because of that…
  6. Arrive at the conclusion, where things have returned to stasis, but things are better than they were- Until finally…

Take the Finding Nemo Plot, for instance:

  1. Once upon a time there was a fish named Marlin who lost his wife and was protective of his forgetful son, Nemo.
  2. Every day, Nemo would be warned by his Dad not to venture beyond the dangers of their coral reef.
  3. One day, Nemo ignores the warnings and swims beyond the cozy comforts of his home, to the open ocean.
  4. Because of that, he winds up being captured and winds up in a fish tank in someone’s home.
  5. Because of that, Marlin begins a tireless journey to find his son with the help of a few kind creatures at his side.
  6. Until finally, Marlin and Nemo reunite and understand that love is dependent on a sense of trust.

Here’s the Small Act Big Impact story in six sentences:

  1. Once upon a time, there was an education crisis in our schools and communities across North America and the World-at-large.
  2. Everyday, more than 25% of our students were mired in hopelessness, stress, depression, anxiety, and loneliness, to the point where it made it hard for them to learn, connect with one another, and feel deep and authentic happiness and life satisfaction. This was affecting their learning and well-being, making it hard for them to be their best expressions of themselves.
  3. One day, neuroscientists discovered that happiness and fulfilment could be derived from generosity and kindness on a chemical level in the brain. We learned we could learn to develop kindness habits that would release continuous happiness hormones not only to those demonstrating generosity and receiving kindness, but to even those who witnessed it.
  4. Because of that, Small Act Big Impact developed a 21-Day Kindness Challenge to encourage students, teachers, parents, businesses, communities, and educational leaders to develop meaningful habits of kindness that would ripple out into the community, inspiring people to adopt the habits, themselves.
  5. Because of that, students, teachers, and leaders began feeling happier and more hopeful, bringing levels of hopelessness, stress, anxiety, and depression down.
  6. Until finally, everyone knew that the path to living happy lives resides in our ability to help one another through deep and intentional kindness.

How will storytelling help you to become the leader you want to be?

An Interview with Peter H. Reynolds: How to Inspire the Happy Dreamers in your Class

“Creative thinking is the fuel for getting things going. Dreaming about the project is a huge part of the process. The actual ‘doing’ requires following through on the dream, but the dream is the rough sketch. I encourage people to ponder and conjure the vision, but eventually I’ll nudge you to “prove your groove.” Don’t just say you are a writer… Write. Don’t just dream about making a film… Pick up the camera and go!”

-Peter H. Reynolds

Have you ever wondered how to empower the dreamers in your life to be the fullest expressions of themselves? To take audacious leaps? To connect with their passion in a meaningful way to serve the world?IMG_3148

In this episode, you’ll learn the 4 questions you can ask to connect students with their purpose, the top two ways anyone can generate new and creative ideas, and the most important question everyone should be asking themselves in order to live a life of joyful intention. I am thrilled about this remarkable interview, with the best-selling, award-winning author, Peter H. Reynolds. Join us as we deep-dive into creativity, dreaming, and joyful expression.IMG_3151

Creativity champion, Peter H. Reynolds, is a Canadian-born, NY Times best-selling author & illustrator Published in over 25 languages.

Peter’s books The Dot, Ish, The Word Collector, and Happy Dreamer, among many others, inspire children and “grown up children” with his messages about authentic learning, creativity, bravery, empathy, and courageous self-expression.

Peter also illustrated the best selling I am Yoga, I am Peace, I am Human (which was recently a #1 NYT Best selling picture book!), and The Water Princess with Susan Verde, as well as, the Judy Moody series by Megan McDonald. Peter lives in the Boston area where he founded The Blue Bunny, a family-owned and operated children’s book, toy, & creativity store.

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Peter and his twin brother Paul, launched the Reynolds Center for Teaching, Learning, and Creativity (TLC). The center is a not-for-profit organization that encourages creativity and innovation in teaching and learning. Also worth checking out, whether, you are a child, a teacher, or a grown-up kid, Fable-Vision, a creative animation studio designed to helping learners find their true potential.

You can find Peter on Twitter @peterhreynolds and by visiting his website.

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Here are 15 tips to make your mark:

Tell stories. Family stories. Made-up stories. You don’t need a book to read with your children. In fact, if they see you improvise they will learn to do the same. Improv is key to creative thinking and innovation. For more ideas, click here.

Check out Peter’s blog, The Stellar Cafe. And here’s a great interview about his artist’s way.

Seth Godin: What is School For?

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As an educator, have you ever found yourself stumped by the question, “Why are we even doing this?” or have you ever been graced with the inevitable “Is this on the test?” query?

In this very special episode, I talk to the one and only Seth Godin about disrupting the industrial model of education, helping students to get comfortable with struggle of learning and venturing beyond the pull of fitting-in.

We also discuss the real purpose of school and how we can best prepare our students for the uncertain future.

Finally, we explore the best way to provide feedback and advice to our learners, so that they may become the fullest expressions of themselves.

SETH GODIN is the author of 18 books that have been bestsellers around the world and have been translated into more than 35 languages. He’s also the founder of the altMBA and The Marketing Seminar, online workshops that have transformed the work of thousands of people.
He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. You might be familiar with his books Linchpin, Tribes, The Dip and Purple Cow.

 

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In addition to his writing and speaking, Seth has founded several companies, including Yoyodyne and Squidoo. His blog (which you can find by typing “seth” into Google) is one of the most popular in the world.

In 2018, he was inducted into the Marketing Hall of Fame. His latest book, *What To Do When It’s Your Turn* is now in its fifth printing. You can find it at yourturn.link (and the new book, *This Is Marketing*, comes out in November 2018).

Here is a link to his FREE PDF Education Manifesto (it’s so good… consider checking it out for yourself or using it for an in-school book club with your staff.)

Here is a link to his Akimbo Podcast. Seth always loves hearing how his work has impacted listeners, so send a voice message or ask a question about his episodes via his Akimbo website.

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Want to level up? Learn about the amazing online courses and seminars that Seth offers. No matter what type of work you’re doing, learn how to make your mark through the AltMBA and The Marketing Seminar .

Please let me know how you enjoyed the episode and feel free to comment on my blog or website smallactbigimpact.com

Thank you for listening!

 

Photo Credit: Brian Bloom