How to Be a Rockstar Podcast Guest

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How to Be a Stellar Podcast Guest

Podcasting is the new frontier in marketing and business communication. Everyone seems to have one or want to be a guest on one. Now, it’s more important than ever to know how to hone your message so that it lands well with your desired audience. Sharing your ideas effectively is simple enough, but it helps to keep a few key elements in mind.  I’d like to share a simple six-step framework I’ve learned from my own journey as a podcast host and coach, to help you do just that.

I’ve had the pleasure to experience the world of podcasting first-hand though my role as an online coach/mentor for Seth Godin’s The Podcast Fellowshipand through the creation of my own podcast, KindSight 101, a podcast where you’ll hear from world renowned educational leaders about the mobilizing power of kindness.

Alongside a handful of other incredible coaches, I’ve had the honour of mentoring hundreds of people through the process of creating a podcast that aligns with their brand, message, and the change they wish to make in the world. Since my introduction to podcasting in 2018 as a novice, I’ve had many people ask for advice about becoming a better podcast interviewee. I’d like to share 6 tips I’ve learned that will guide your success and excellence in communicating your message even more effectively as a podcast guest.

6 tips for being a stellar podcast guest:

  1. Singular Message:Think about your central theme or message. Can you sum it up in a sentence or less? It’s helpful to first think of your ideal audience? Can you describe an avatar that represents the ideal customer or listener?  What is your product or message for? What problem are you seeking to solve with your work? If you can answer those questions eloquently and clearly, it’s likely people will sit up and take notice.

 

  1. Stories:People learn and connect to one another through narrative. Warren Buffet once said, in his annual letter to shareholders, that leadership lies in the ability to tell a good story. The best podcast guests I’ve had respond to questions by telling a story first, then zooming back out to the learning or actionable strategy. Have a few stories “in the bank” that relate to several subtopics connected to your overarching theme and story of origin. Telling a narrative makes the idea stickier and connects people more readily to your message by engaging their emotions. People are emotional beings. It is emotion that often causes people to act. If you can tell a story that motivates people to take meaningful action (buying your product, visiting your website, starting a new habit), you’ve won!

 

 

  1. Strategies:Have a few actionable tips related to your big idea. Often, I find that giving people a three-step system, approach, or set of guiding questions can help anchor your idea to a corresponding action. You don’t simply want to inspire people, you want to transform their lives. They can only do that if you leave them with a roadmap or some instruction about what to do once they’re inspired.

 

  1. Sales:Understand the difference between self-promotion and value creation: For some people the idea of selling one’s products or brand feels like a shameful and uncomfortable endeavour. Every successful guest I’ve spoken to believes so deeply that their message or idea will improve the lives of the audience that they confidently approach the interview from the perspective that it’s their moral imperative to shine light on it. The result? More people feel compelled to buy the book, subscribe to their blog, purchase their merch or buy their course.

 

  1. Statistics:Statistics are a helpful way to reinforce the science and rationale behind your concept. It’s a tricky balance. Stats, if overused, can put people to sleep, but harnessed properly can wake them up to a shocking reality or paint a picture worth remarking. Keep a few basic statistics in the bank related to your central theme, but always make stats come alive by comparing them to something tangible.

 

  1. Summarize: Don’t forget to summarize your main points a second time. When we are listening to audio, it sometimes takes a few repeats to let an idea sink in. According to the book How to Give a TED talk by Jeremy Donovan, people need to hear a central message approximately three times before it anchors in their minds. Having a 2-4-word mantra that summarizes the concept, helps with the stickiness of the idea. For example, in my speaking, I often tell stories that come back to my central philosophy of “small act, big impact.”

 

 

The podcasting genre has become a favourite medium for entrepreneurs, thought-leaders, and dreamers to make their mark on the world by spreading their message and networking synergistically with like-minds. These days, anyone with a message, niche market, or obscure set of skills can share their expertise through audio. Unlike YouTube, podcasting lends itself to our current multi-tasking culture. You can listen while you run. You can listen while you do menial household tasks. You can listen and transform the experience of the once-soul-crushing commute.

 

At the last check in June 2019, there were approximately 750,000 podcasts in existence (up from 26 percent since 2018).  That number continues to grow exponentially as there are approximately 547 new podcast shows launched every day! Compared to the 25 million YouTube channels that exist, podcasting is still relatively under-developed and presents some significant opportunities for growth. According to a recent Apple survey, approximately only one in two Americans has listened to a podcast, so this number is sure to grow in the coming years.

 

With the growing number of enthusiastic podcast listeners, being a podcast guest is a great way to share your ideas, sell your product, promote your book, and uphold your company’s brand.

 

E 35: But, I’m Not Indigenous: How to Explore Indigenous Ways of Learning, Authentically (with Adrienne Gear)

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With the advent of more ethically-conscious curricula that challenge the outdated colonialist outlook on history, educators are more responsible than ever for carefully and accurately talking about cultures and ways of knowing that may not be personally familiar to us. In light of the Canadian government’s reconciliation efforts with indigenous people, the way we teach has to reflect a more culturally conscious approach.

“But, I’m not indigenous,” many people say. “How do I teach about indigenous culture?”

In this conversation, you’ll learn specific lessons, books, and approaches to teaching indigenous ways of knowing in an authentic, integrated way. Hope you enjoy this short, illuminating mini-episode with my esteemed guest, Adrienne Gear. Be sure to check out her full-length treasure trove interviews (E #9 and #10)AdrienneGear_600x480-300x240

Adrienne Gear has been a teacher in the Vancouver School district in Canada for over 18 years working as a classroom teacher, ESL teacher, teacher librarian and District Literacy Mentor. Adrienne developed Reading Power almost 10 years ago and has been since working with teachers in many districts throughout the province presenting workshops, giving demonstration lessons and facilitating Reading Power leadership teams. She has also presented workshops in the United States.

She is the author of six bestselling books including, Reading Power and Writing Power, and has just completed her sixth book Powerful Understanding : Helping Students Explore, Question, and Transform Their Thinking about Themselves, Others, and the World. Find her online on her website  or on social media by searching Adrienne Gear.
For more information about her books, book lists, blog, resources and workshops visit her blog.

E 18: Depression, Anxiety, and Suicide: Easy Ways for Teachers to Navigate these Hard Topics (with Dr. Shimi Kang)

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Every parent and educator experiences visceral fear at the thought of needing to support a child in crisis. Most of us feel a sense of powerlessness, but this psychiatrist explains the importance of our role in our students’ lives. In this mini episode, you’ll learn easy tangible ways to support students experiencing depression, anxiety, or even suicidal thoughts. This is an episode not to miss!

Dr. Shimi Kang is an award-winning, Harvard-trained doctor, Researcher , Media Expert , Bestselling Author , and Speaker. She is the former Medical Director for Child and Youth Mental Health for Vancouver community, a Clinical Associate Professor at the University of British Columbia, and the founder of the Provincial Youth Concurrent Disorders Program at BC Children’s Hospital. Her books The Dolphin Way™: A Parent’s Guide to Raising Healthy, Happy, and Motivated Kids Without Turning Into A Tiger (Penguin Books 2014) and ” The Dolphin Parent: A Guide to Raising Healthy, Happy, and Self-Motivated Kids ” are #1 Bestsellers! And she also has a new title out “The Self-Motivated Kid: How to Raise a Healthy, Happy Child Who Knows What they Want and Goes After It (Without Being Told).

She is also the founder of the DolphinPOD school , located in India and dedicated to developing the key 21st century life skills. She also heads up The DolphinKIDS Achievement Programs which are designed to develop the mindset and life skills to achieve your dreams!
She is most proud of receiving the Queen Elizabeth II Diamond Jubilee Medal for outstanding community service and being a mother of three amazing but exhausting children!

Dr. Kang can be found on social media @drshimikang
For more information about Dr. Kang, her amazing schools, or books, visit http://www.drshimikang.com
Or check out our podcast search for episode #18.

E 17: Can You Teach Kindness and Empathy? : Actionable, Proven Tips You Can Implement in Your Class Starting Today (with Barbara Gruener)

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Some people believe that empathy is intrinsic, something you’re either born with or you’re not. Well, my guest today believes that all children have the capacity to be kind, compassionate contributors, we just have to be willing to teach them how. You’ll come away from this conversation inspired to start the 21-day kindness challenge, with a ton of easy to implement tips and strategies for the classroom, with lesson ideas, and with service-based projects to dig into with your students. Enjoy!

Currently having completed her 34th year school counselor in Friendswood, Texas, Barbara Gruener, has had the unique opportunity of growing alongside learners in every age and stage, preK through 12th. A passionate, connected educator, Barbara enjoys positively inspiring and influencing change through her high energy, engaging keynotes and interactive learning sessions. The author of the Corner on Character blog and the book, [What’s Under Your Cape?][1], Barbara firmly believes that we have the power to change the world, one kind act at a time. Influenced by the recent school shooting in in Santa Fe, just 15 miles from her home, she felt moved to take a bigger stand for kindness. She has just recently taken the leap into consulting work. When she’s not working, you can bet Barbara is knitting, baking, writing, reading, walking, gardening, napping, or spending time with her husband and their three children.

Where you can connect with Barbara:

Character Speaks Podcast 170x170bbwith Barbara Gruener

You can find her on twitter: @BarbaraGruener
On facebook: www.facebook/WhatsUnderYourCape

On pinterest (bgruener) and by reading her blog
[www.corneroncharacter.com][2]
Pinterest: www.pinterest.com/bgruener/

For more information visit my website and search for episode #17.

Barb’s Blog: The Corner on Character

E 16: So, You Want to Start your Own School? (with Tom Hudock)

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You are in for a real treat! I am here with Tom Hudock, a successful entrepreneur, a non-profit founder, a father, and business advisor. He is the co-founder of Rethink Thinking, a non-profit making change in the world of education and he has also founded Arc Academy school based on the inquiry-based learning model.

You can find him @tomhudock on twitter and Instagram and by searching Tom Hudock on facebook or teach Arc Academy to get connected on social media.

In this conversation, we discuss :

-Actionable ways to rethink education in this uncertain world

-The key to keeping students engaged and passionate about their own learning

-How to overcome challenges and fear of failure whether you’re starting a new business or helping students to adopt a growth mindset

-The importance of cultivating environments that sustain and support mental wellness

Hope you enjoy our conversation as much as I did!

A message from ARC Academy School:

“We are bringing inquiry-based, interdisciplinary learning to our community but what does this mean? Learn how we see the differences or download the chart to read at your convenience (on their website)

Opening a progressive inquiry middle school takes a very committed community, and becoming a part of the family also has its privileges. Each Founding Family instantly celebrated the victory of ensuring this type of independent school education was available for their child. Our hearts go out to these families with the utmost gratitude.”

To find out more or register for ARC click here.

About Tom Hudock:

I’ve been fortunate to have amazing people be a part of my life – it has helped me pursue my passions. I’ve started a couple companies, latest passion is Reinfluence Marketing – http://reinfluenceinc.com, and have worked with people in various industries on business transformation, sales/marketing, and startup initiatives. My diverse background has given me a unique perspective on business and Making It Happen (MIH).

Entrepreneurship is my #2 passion (family comes first). I enjoy talking about business and sharing stories but I really want to make successful businesses, whether they be mine or helping others create an environment for success.

Currently, my focus is on building a branding/marketing business. I’m putting everything I can into businesses that need strategy and execution with the latest marketing methods. We help build brands with compelling advertising.

In the past, I’ve consulted for executives, business teams and individuals looking for ways of solving their problematic situation. Whether it was rescuing a failing project or helping take a new initiative to implementation, I have a proven track record for delivering on customer expectations. I’ve delivered $25 million dollar business/technology projects to smaller management consulting gigs to mentoring startups.

Specialties: Marketing and Branding
Business Development, Project Management, Business Analysis
Performance Management and Business Intelligence

 

E 13: How to Build Resilience in Our Students: Actionable Ways to Help Students Develop Grit, Growth Mindset, and Confidence in the Face of Adversity (with Dr. Jillian Roberts)

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Have you ever found yourself puzzling over fostering resilience in our students but felt at a loss about how to get there? Well, you’re in for a treat. My remarkable guest describes through animated and relatable storytelling how to do just that by developing grit, growth mindset, and confidence within our students.

Here is her favourite quote by Goethe: “Until one is committed, there is hesitancy, the chance to draw back — concerning all acts of initiative (and creation), there is one elementary truth that ignorance of which kills countless ideas and splendid plans:
that the moment one definitely commits oneself, then Providence moves too. All sorts of things occur to help one that would never otherwise have occurred. A whole stream of events issues from the decision, raising in one’s favor all manner of unforeseen incidents and meetings and material assistance, which no man could have dreamed would have come his way.
Whatever you can do, or dream you can do, begin it. Boldness has genius, power, and magic in it. Begin it now.”

Dr. Jillian Roberts is a renowned child psychologist, author, professor and parent. She earned her PhD at age 26, became an associate professor at the University of Victoria at 32, and shortly after became the Associate Dean of the Faculty of Education. During this time, Dr. Roberts built one of Victoria, B.C.’s most successful child psychology practices.

Considered a go-to child psychology expert for journalists, Dr. Roberts’ work has appeared in the New York Times and the Toronto Sun; she is also a regular contributor to the Huffington Post Canada, the CBC and Global News. Her best-selling series of children’s books was released in 2016 to international acclaim. In early 2017, Dr. Roberts co-founded Family Sparks to offer families a supportive, resource-rich community to help them navigate our increasingly complicated world.
For more information visit my website and search for episode # 13.

http://www.drjillianroberts.com

https://familysparks.com

E 14: How to Be Happy Everyday: It’ll Change the World (with Jacqueline Way)

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When you ask people what they want most in life, money, fame and notoriety are not at the top of their lists: happiness is. Have you ever wanted to learn a way to teach your students to be happier? My next guest shares the one thing you can do every day to lead a happier life and encourages teachers cultivate happier classrooms by teaching this daily habit.

Jacqueline has dedicated herself to social good projects both personally and professionally for over two decades raising millions of dollars for organizations globally, but it was Motherhood that inspired her to make a world of difference. In 2010 she made a commitment with her oldest son on his 3rd birthday to give back to the world every day for one year. They called it 365give. What started as a simple parenting project is now a global giving movement. Her recent TEDx Talk “[How to Be Happy Every Day: It Will Change the World][1]” has received world-wide attention connecting and inspiring people around the world to give every day. 365give is a registered Canadian Charity and with the help from her son Nic and a dedicated team of volunteers they continue to grow their vision to change the world 1 give, 1 day at a time.

Instagram @365give.ca

FB @365give

Twitter @365give

YouTube 365give

For more information visit my website and search for episode # 14.

Home

https://www.365give.ca

E 12: How to Avoid Educator Burnout: Nourishing Teacher Well-Being Through Mindful Practice (with Lisa Baylis)

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There’s a way for you to avoid educator burnout and my incredibly talented friend and guest has the perfect recipe for nourishing your soul. Get inspired to fill your cup first so that you have more to give. I hope you savour this episode and message of self-compassion as much as I did!

Lisa Baylis is a high school counsellor based in Victoria, Canada and a point person for positive education and mindfulness within the district. With a Masters of Education in Counselling Psychology and over 10 years work experience provincially and internationally, Lisa practices and teaches concepts of positive psychology and mindfulness in her classroom and counselling sessions.

Outside of the school, she offers workshops that bring tools and strategies to parents and educators to help them create wellness habits for themselves first, and then their families and classrooms second, subsequently creating a culture of resiliency, self-regulation and awareness. Check out her blog lisabaylis.com for ideas on how to incorporate aspects of mindfulness, and positive education into your classroom and the new curriculum or connect with her through social media [@awakenwellbeingforeducators][1] For more information visit my website [smallactbigimpact.com][2] and search for episode # 12.

 

E11: How to Keep Kids in School and Ignite their Passion for Learning: Fostering an Inquiry Mindset in Your Students (with Trevor MacKenzie)

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You know one of my favorite parts of recording this podcast is that I get to speak to a ton of incredible people who are doing what they are meant to do! And today, I’m going to introduce you to someone who is doing just that and encouraging his students to connect to their hidden potential. In this episode you’ll learn the one thing you need to reach your most at-risk learners. You’ll understand how to encourage students to become agents of their own learning through 4 types of inquiry instruction, tangible ways to develop positive self-talk in your students, and the importance of making yourself vulnerable in the eyes of your students. Enjoy!

Trevor MacKenzie is an award-winning high-school teacher in Victoria, Canada who believes in preparing students for the 21st century though an innovative, inquiry-based approach. He is the author of Dive into Inquiry and Inquiry Mindset (which he co-authored with Rebecca Bathurst-Hunt). You can find him @trev_mackenzie and [trevormackenzie.com][1]. For more information visit my website [smallactbigimpact.com][2] and search for episode # 11.

 

#smallactbigimpact #kindsight101 #trevormackenzie #inquiry mindset

E10: Leaving Your “Heartprint” on the World (with Adrienne Gear)

In this episode, you’ll learn so many strategies, tools and lesson ideas for teaching integrated and meaningful learning that it’ll have you sprinting into your classroom with a recharged sense of purpose! In this conversation, Adrienne Gear explores specific ways of teaching Social Emotional Skills that will prepare our students for the future and how to use the three-step Powerful Understanding Model to do so.

Adrienne Gear has been a teacher in the Vancouver School district in Canada for over 18 years working as a classroom teacher, ESL teacher, teacher librarian and District Literacy Mentor. Adrienne developed Reading Power almost 10 years ago and has been since working with teachers in many districts throughout the province presenting workshops, giving demonstration lessons and facilitating Reading Power leadership teams. She has also presented workshops in the United States.

She is the author of six bestselling books including, Reading Power and Writing Power, and has just completed her sixth book Powerful Understanding : Helping Students Explore, Question, and Transform Their Thinking about Themselves, Others, and the World. Find her online on her website readingpowergear.com or on social media by searching Adrienne Gear.
For more information about her books, book lists, blog, resources and workshops visit her blog.