How to Be a Rockstar Podcast Guest

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How to Be a Stellar Podcast Guest

Podcasting is the new frontier in marketing and business communication. Everyone seems to have one or want to be a guest on one. Now, it’s more important than ever to know how to hone your message so that it lands well with your desired audience. Sharing your ideas effectively is simple enough, but it helps to keep a few key elements in mind.  I’d like to share a simple six-step framework I’ve learned from my own journey as a podcast host and coach, to help you do just that.

I’ve had the pleasure to experience the world of podcasting first-hand though my role as an online coach/mentor for Seth Godin’s The Podcast Fellowshipand through the creation of my own podcast, KindSight 101, a podcast where you’ll hear from world renowned educational leaders about the mobilizing power of kindness.

Alongside a handful of other incredible coaches, I’ve had the honour of mentoring hundreds of people through the process of creating a podcast that aligns with their brand, message, and the change they wish to make in the world. Since my introduction to podcasting in 2018 as a novice, I’ve had many people ask for advice about becoming a better podcast interviewee. I’d like to share 6 tips I’ve learned that will guide your success and excellence in communicating your message even more effectively as a podcast guest.

6 tips for being a stellar podcast guest:

  1. Singular Message:Think about your central theme or message. Can you sum it up in a sentence or less? It’s helpful to first think of your ideal audience? Can you describe an avatar that represents the ideal customer or listener?  What is your product or message for? What problem are you seeking to solve with your work? If you can answer those questions eloquently and clearly, it’s likely people will sit up and take notice.

 

  1. Stories:People learn and connect to one another through narrative. Warren Buffet once said, in his annual letter to shareholders, that leadership lies in the ability to tell a good story. The best podcast guests I’ve had respond to questions by telling a story first, then zooming back out to the learning or actionable strategy. Have a few stories “in the bank” that relate to several subtopics connected to your overarching theme and story of origin. Telling a narrative makes the idea stickier and connects people more readily to your message by engaging their emotions. People are emotional beings. It is emotion that often causes people to act. If you can tell a story that motivates people to take meaningful action (buying your product, visiting your website, starting a new habit), you’ve won!

 

 

  1. Strategies:Have a few actionable tips related to your big idea. Often, I find that giving people a three-step system, approach, or set of guiding questions can help anchor your idea to a corresponding action. You don’t simply want to inspire people, you want to transform their lives. They can only do that if you leave them with a roadmap or some instruction about what to do once they’re inspired.

 

  1. Sales:Understand the difference between self-promotion and value creation: For some people the idea of selling one’s products or brand feels like a shameful and uncomfortable endeavour. Every successful guest I’ve spoken to believes so deeply that their message or idea will improve the lives of the audience that they confidently approach the interview from the perspective that it’s their moral imperative to shine light on it. The result? More people feel compelled to buy the book, subscribe to their blog, purchase their merch or buy their course.

 

  1. Statistics:Statistics are a helpful way to reinforce the science and rationale behind your concept. It’s a tricky balance. Stats, if overused, can put people to sleep, but harnessed properly can wake them up to a shocking reality or paint a picture worth remarking. Keep a few basic statistics in the bank related to your central theme, but always make stats come alive by comparing them to something tangible.

 

  1. Summarize: Don’t forget to summarize your main points a second time. When we are listening to audio, it sometimes takes a few repeats to let an idea sink in. According to the book How to Give a TED talk by Jeremy Donovan, people need to hear a central message approximately three times before it anchors in their minds. Having a 2-4-word mantra that summarizes the concept, helps with the stickiness of the idea. For example, in my speaking, I often tell stories that come back to my central philosophy of “small act, big impact.”

 

 

The podcasting genre has become a favourite medium for entrepreneurs, thought-leaders, and dreamers to make their mark on the world by spreading their message and networking synergistically with like-minds. These days, anyone with a message, niche market, or obscure set of skills can share their expertise through audio. Unlike YouTube, podcasting lends itself to our current multi-tasking culture. You can listen while you run. You can listen while you do menial household tasks. You can listen and transform the experience of the once-soul-crushing commute.

 

At the last check in June 2019, there were approximately 750,000 podcasts in existence (up from 26 percent since 2018).  That number continues to grow exponentially as there are approximately 547 new podcast shows launched every day! Compared to the 25 million YouTube channels that exist, podcasting is still relatively under-developed and presents some significant opportunities for growth. According to a recent Apple survey, approximately only one in two Americans has listened to a podcast, so this number is sure to grow in the coming years.

 

With the growing number of enthusiastic podcast listeners, being a podcast guest is a great way to share your ideas, sell your product, promote your book, and uphold your company’s brand.

 

Byron Katie and Oprah’s Supersoul Conversations

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I was recently listening to Oprah Winfrey’s Supersoul Conversations Podcast (which is amazing, BTW) and stumbled upon a conversation with Byron Katie about a really fascinating way that we can elongate the space between stimulus and response (a Viktor Frankel reference about the way that we can have more ownership and agency over the way we react to the challenges that life hands us).

She has a great 4-question framework that has done wonders in terms of re-thinking the worst-case scenario narratives that often start ramping up when things go sideways. I wanted to share them with YOU!

Imagine you’ve made plans with someone and you just can’t seem to get ahold of them. Perhaps, you start thinking that they are trying to avoid you or, worse, you think that something terrible has happened to them. Whatever your thought cycle, here’s a framework that can help you to dig yourself out:

  1. Is it true? Can I absolutely know that this is TRUTH? This is likely a story I am telling myself about what might have happened. 
  2. How can I check that this is true? I could call. I could think back to past behaviours to see what might be in line with who this person usually is. 
  3. How do I react when I believe this to be true? Unkind? Vengeful? Tearful? Guilty? Mind attack? Certainty-seeking? Imagining the worst?
  4. Who would you be without that thought? Peaceful. Trusting. Worthy. Enough. Faith-filled. 

E 69 – Everything is Figure-Outable (With Dan Buchner)

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https://itunes.apple.com/ca/podcast/kindsight-101/id1412489005?mt=2

Dan Buchner is an award winning designer, entrepreneur, educator, and leadership facilitator and the ceo of Praktikel.

He designed and delivered custom Innovation Leadership programs for leading organizations such as Baxter Healthcare, Eaton Corporation, McDonalds, General Motors and Robert Woods Johnson Foundation. Dan is a sought-after international keynote speaker and facilitator on innovation practices and organizational strategies. Thousands of people around the world have had their thinking shifted and been inspired to action by his practical perspective on innovation, leadership and organizational change.

I wanted to have Dan Buchner onto KindSight 101 to talk about the ways that innovation, leadership and learning interconnect within this global world and the ways that edcuators can foster environments that encourage creative thinking vs. compliance.

Everything is figureoutable.

In this episode, you’ll learn the step-by-step formula for figuring anything out. You’ll learn the one thing that every student needs for success in the real world and how you can be the one to help them acquire it.

– You’ll learn how to balance the need for organization and the drive for creativity.

– You’ll learn how balancing the need for creativity is like balancing your investment portfolio.

– You’ll learn the most important skill and trait a teacher needs to have to be effective.

What an inspiration!

Leadership Pitfalls: The Recognition Gap

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Good leadership can be easy to spot, but deconstructing it can be so challenging. Over the course of the past year or so, through the interviews I’ve done with truly remarkable world-class educators and leaders, I’ve learned that so much of great leadership comes from trust and the deep, intentional practice of gratitude. Nothing makes you feel smaller than a leader who doesn’t see you. When you feel insignificant, or at least your efforts do, nothing is less motivating. In fact, it’s been proven that an ambivalent leader can be as damaging to his/her employees as an outwardly ineffective leader who puts his/her employees down.

I recently learned about the recognition gap, which applies as much to organizational leaders as bosses and managers, as it does to teachers in the classroom or parents in homes.

It turns out that 80% of supervisors claim that they frequently demonstrate outward appreciation for their subordinates, while only 20% of employees report that their supervisors express appreciation more than occasionally.

So, knowing that there is a gap in perception, it’s important that leaders, teachers, and parents find meaningful ways to see and appreciate the people they serve so that these individuals feel motivated, valued, and believe that their work matters.

Here are a handful of easy ways to do this at work:

-Start a Shout-Out Board to encourage employees to recognize one another’s efforts.

-Every day, focus on one employee or student and celebrate something about them in person or in writing.

-When someone goes above and beyond for the organization (picture that student who volunteers to stack chairs at the end of the day, your child who cleans her room without prompting, or the employee who contributes meaningfully at a faculty meeting), go out of your way to show them you see and appreciate their efforts.

-Call someone and tell them specifically what they mean to you.

-Write a quick post-it for 3-5 staff members or students every day specifically thanking them for the way they contribute to the climate in your class or school.

These little things don’t seem like a huge effort on your part, but they sure go a long way in building trust, rapport, and positive morale.

E 68 – Self-Care through Visual Storytelling (With Deborah LeFrank)

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https://itunes.apple.com/ca/podcast/kindsight-101/id1412489005?mt=2

Deborah Le Frank believes that inside every person – is a collection of stories and memories. Her job is to draw them out of her clients creating a visually engaging Visual Life Story that is deeply meaningful and creates a legacy and connection between generations.

With the recent popularity of sketchnoting in schools, I wanted to have her on the show to talk about the different ways that we can use visuals to tell a compelling story about ourselves and our students. We learn the three life lessons that can help us live a fuller life and to help our students to do the same for themselves.

– We learn the significant moment in Deborah’s life that made her change the way she looked at the way we create and hang on to our memories.
– Some practical ways to invite sketch-noting into our lives.
– Compelling reasons to record a story from your life every month!
– The power of sketch-noting as a method to enable learners to capture their connections and realizations in a more full way.

You can find out more about her at [Visual Life Stories][1]
[1]: http://visuallifestories.com

E 67 – How to be a Connection Ninja (With David Knapp-Fisher)

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How do you make authentic connections with people?

How can we teach kids to do the same?

What are some of the keys that will enable students to be successful in the uncertain future world they face?

https://itunes.apple.com/ca/podcast/kindsight-101/id1412489005?mt=2

I want to introduce you to my friend, David Knapp-Fisher, a connection ninja, speaker, author, world-traveller, and speaking coach.

In this episode, we talk about his journey as an advocate for his son living through muscular dystrophy, what it takes to set and achieve audacious goals, how self-education is the key to the future, the importance of service and gratitude in helping you get where you want, and the four steps to creating lasting connections with the people you serve.

We’ll talk about simple ways you can improve your (and your student’s) speaking through an easy formula.

We talk about the following game-changing books and authors:

– Tim Ferriss (Tools of Titans, 4 Hour Work Week)
– Richard Branson
– Tony Robbins
– Marc Marron
– Thoreau (Waldon)
– Mike Vardy
– Janelle Morrison
– Chris Gillebeau
– Jerry Lewis
– Jim Rohn

Can’t wait to hear your takeaways from this action-packed podcast.

Check out his TED talk here: https://youtu.be/t186tlhjvMk

Check out his website here: http://davidknappfisher.com

Favourite Mantras for the Classroom

I was inspired to create this post after hearing an episode of Barbara Gruener’s Corner on Character  podcast episodes.

One of her guests talked about the power of mantras in helping to form a positive and encouraging classroom culture. I loved the idea. While I have strong values, I haven’t always articulated these into classroom mantras so that kids could hear how much I love, appreciate them, and how we can train our brains to overcome the tough stuff- the dips in life.

So, here are a few of my favourite mantras for the classroom. I hope you’ll share some of your own with me, too!

  • I am surrounded by greatness!
  • I am full of gratitude!
  • Don’t give up, don’t give in, there’s always an answer to everything.
  • There are no mistakes in art!
  • I loved you before you even showed up.
  • Listen to your heart; it will never let you down.
  • Kindness is better than getting your own way.
  • Fail gloriously!
  • Judge less, love more.
  • Do it and forget it.
  • It’s not what you do, it’s what you don’t do that counts.
  • You write the ending to your story.
  • There’s always something to be grateful for.
  • Start each day with a grateful heart.
  • If you can say it, you can write it.
  • You can do this!
  • I believe in you!
  • I am so proud of you!

What are some of your favourite mantras?

E 66 – Choose to Rise (With Janelle Morrison)

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https://itunes.apple.com/ca/podcast/kindsight-101/id1412489005?mt=2We all have those moments, real life crashes that provide us with an opportunity to choose fear or choose to rise above the adversity and find a way to move forward. What does it take to be a real hero?

How can we learn to rise above our circumstances, teaching our students to do the same, while balancing an attitude of self-compassion and patience?

In this episode, I talk with Janelle Morrison, an ultra marathoner and educator who beat the odds recovering and racing again 2 years after a devastating crash landed her in the ICU in a coma with a broken bones throughout her body.

You’ll hear the surprising thing she learned about self-compassion and what it takes to be a true hero.

We talk perfectionism, heartbreak, and overcoming adversity and how we can help our students to become their best selves while holding onto a sense of unconditional acceptance of themselves no matter their situation. You can learn more about Janelle on janellemorrison.com.

Also, take some time to view the film documenting her recovery and journey.

Hope you enjoy.

– You’ll learn how to rebuild after a crash.
– Some practical ways that we can choose to rise.
– You’ll learn advice for setting powerful goals that strike a balance between being audacious, healthy and realistic.
– We talk about the power of hope and fear in propelling us forward.
-We talk about the three essential questions everyone needs to ask themselves during a crisis of identity.
-We explore the secret to stopping your own limiting thoughts and behaviour in order to realign yourself with your goals and vision.

The Power to Choose.

#choosetorise
[1]: http://www.janellemorrison.com
[2]: http://www.janellemorrison.com/documentary-film/

 

E 65 – How to Build Trust in Hostile Environments (With Dr. Darryl Stickel)

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https://itunes.apple.com/ca/podcast/kindsight-101/id1412489005?mt=2

Whether you are a leader, a teacher, a parent or someone who works with people on a regular basis, you’ll come away from this podcast with practical, tactical and easy-to-implement strategies to make you better!

What a treat I have for you today!

Dr. Darryl Stickel is an executive coach and the founder Trust Unlimited. He has a PhD in Business from Duke University and worked as a consultant with McKinsey & Company.

He has served clients ranging from senior military professionals deployed in Afghanistan, to senior wealth advisors and family offices providing valued advice to some of North America’s most wealthy families to chief executive officers running multinational corporations. His specialty and passion is “Building trust in hostile environments.”

We know that trust is the number one leadership quality…but how do you build trust? Whether you are a leader, a teacher, a parent or someone who works with people on a regular basis, you’ll come away from this podcast with practical, tactical and easy-to-implement strategies to make you better! Enjoy!

Topics we touch upon:

– Trust (theory and science)
– Two essential questions every leader should ask themselves when starting off the year
– the importance of storytelling in leadership
– The three levers that enable excellent leadership
– Developing trust as it relates to educational leadership
– Developing relationships and trust with students (within our classrooms)
– Practical tips that can help us in developing trust with those around us personally and professionally
– The connection between vulnerability and uncertainty when it comes to creating trust bonds

 

Find more about him on trustunlimited.com

 

 

Shame vs. Humiliation vs. Guilt vs. Embarrassment (Brené Brown)

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Have you ever wondered what the difference between shame, guilt, humiliation, and embarrassment are?  Often we use these words interchangeably, but Dr. Brené Brown has so beautifully described the difference between the 4 terms:

  • Shame is “I am bad”  Shame is a focus on self. Imagine you’ve worked really hard to prepare a presentation with a coworker for an important staff meeting. One of your responsibilities was to prepare the powerpoint. You forget to save the file onto your computer and, as a result, your coworker is disappointed. If you feel shame, your immediate thought pattern is that you’re a bad person. “I’m the worst co-planner ever. I am such a loser for forgetting that powerpoint.”
  • Guilt = “I did something bad”  Guilt is a focus on behavior. If your self talk is : “ahh. I can’t believe I did that.  That was such a crappy thing to do,  I made such a poor choice not to back up my work!”  That’s guilt.

Our self-talk really matters and often frames the way we move through our relationships. Shame is highly correlated to aggression, addiction, depression, suicide, bullying, eating disorders, whereas guilt- the ability to separate who we are from our actions-without degrading our worth.

Guilt is inversely correlated to these same outcomes.  So, it’s much better for our mental health to focus on behaviour, even when we’re speaking in jest about ourselves.

  • Humiliation. With humiliation results in the same physiological response as shame except that you don’t believe you deserve the treatment:  sweaty palms, wish that the ground would swallow you up, wanting to make yourself small, nervous laughter… Dr. Brené Brown uses a school example:

A teacher is handing back papers and one of the students doesn’t have their name on the paper and the teacher calls the kid stupid:  If that child’s self-talk is “that is the meanest, most nasty teacher ever, I didn’t’ deserve that” What that child is likely experiencing is humiliation. As a parent or caregiver- I’m going to hear about that when the kid gets home- because they’re going to be angry and hurt and want to share it.  If the child’s self talk is immediately “ ugh. She’s right, I’m so stupid, why do keep forgetting to put my name on my paper, I’m so stupid,”  Thats shame.”

  • Embarrassment-it isn’t rooted in shame, is often funny and fleeting, and it doesn’t make you feel alone (it’s usually some universal human experience). Just think of that time that you put your sweater on backward and the tag was sticking out for the better part of an afternoon lunch with friends. Once you realize your mistake, it could leave you a little red-faced, but you know deep down that it’s human and that other people have done the same.

Shame is not funny.

Shame leaves one feeling alone and isolated.