When we embark on a new creative venture, what often begins as a feeling of excitement can quickly transform into overwhelm.
Too often, when we express ourselves through art, take creative risks, or engage in work that challenges the status quo, self-destructive voices audibly whisper two of the following shame-fuelled messages:
“You’re not good enough.”
“Who the hell do you think you are?”
Those two powerful messages can stop us in our tracks, preventing us from sharing our story or our art with those who desperately need to hear it.
Fear masquerades as perfectionism and procrastination.
It’s a blessing to remind fellow creatives of their inherent value to the world.
Your pain points.
No one sees the world quite like you.
To be able to share your unique perspective with others is a gift.
Podcasting is the new frontier in marketing and business communication. Everyone seems to have one or want to be a guest on one. Now, it’s more important than ever to know how to hone your message so that it lands well with your desired audience. Sharing your ideas effectively is simple enough, but it helps to keep a few key elements in mind. I’d like to share a simple six-step framework I’ve learned from my own journey as a podcast host and coach, to help you do just that.
I’ve had the pleasure to experience the world of podcasting first-hand though my role as an online coach/mentor for Seth Godin’s The Podcast Fellowshipand through the creation of my own podcast, KindSight 101, a podcast where you’ll hear from world renowned educational leaders about the mobilizing power of kindness.
Alongside a handful of other incredible coaches, I’ve had the honour of mentoring hundreds of people through the process of creating a podcast that aligns with their brand, message, and the change they wish to make in the world. Since my introduction to podcasting in 2018 as a novice, I’ve had many people ask for advice about becoming a better podcast interviewee. I’d like to share 6 tips I’ve learned that will guide your success and excellence in communicating your message even more effectively as a podcast guest.
6 tips for being a stellar podcast guest:
Singular Message:Think about your central theme or message. Can you sum it up in a sentence or less? It’s helpful to first think of your ideal audience? Can you describe an avatar that represents the ideal customer or listener? What is your product or message for? What problem are you seeking to solve with your work? If you can answer those questions eloquently and clearly, it’s likely people will sit up and take notice.
Stories:People learn and connect to one another through narrative. Warren Buffet once said, in his annual letter to shareholders, that leadership lies in the ability to tell a good story. The best podcast guests I’ve had respond to questions by telling a story first, then zooming back out to the learning or actionable strategy. Have a few stories “in the bank” that relate to several subtopics connected to your overarching theme and story of origin. Telling a narrative makes the idea stickier and connects people more readily to your message by engaging their emotions. People are emotional beings. It is emotion that often causes people to act. If you can tell a story that motivates people to take meaningful action (buying your product, visiting your website, starting a new habit), you’ve won!
Strategies:Have a few actionable tips related to your big idea. Often, I find that giving people a three-step system, approach, or set of guiding questions can help anchor your idea to a corresponding action. You don’t simply want to inspire people, you want to transform their lives. They can only do that if you leave them with a roadmap or some instruction about what to do once they’re inspired.
Sales:Understand the difference between self-promotion and value creation: For some people the idea of selling one’s products or brand feels like a shameful and uncomfortable endeavour. Every successful guest I’ve spoken to believes so deeply that their message or idea will improve the lives of the audience that they confidently approach the interview from the perspective that it’s their moral imperative to shine light on it. The result? More people feel compelled to buy the book, subscribe to their blog, purchase their merch or buy their course.
Statistics:Statistics are a helpful way to reinforce the science and rationale behind your concept. It’s a tricky balance. Stats, if overused, can put people to sleep, but harnessed properly can wake them up to a shocking reality or paint a picture worth remarking. Keep a few basic statistics in the bank related to your central theme, but always make stats come alive by comparing them to something tangible.
Summarize: Don’t forget to summarize your main points a second time. When we are listening to audio, it sometimes takes a few repeats to let an idea sink in. According to the book How to Give a TED talk by Jeremy Donovan, people need to hear a central message approximately three times before it anchors in their minds. Having a 2-4-word mantra that summarizes the concept, helps with the stickiness of the idea. For example, in my speaking, I often tell stories that come back to my central philosophy of “small act, big impact.”
The podcasting genre has become a favourite medium for entrepreneurs, thought-leaders, and dreamers to make their mark on the world by spreading their message and networking synergistically with like-minds. These days, anyone with a message, niche market, or obscure set of skills can share their expertise through audio. Unlike YouTube, podcasting lends itself to our current multi-tasking culture. You can listen while you run. You can listen while you do menial household tasks. You can listen and transform the experience of the once-soul-crushing commute.
At the last check in June 2019, there were approximately 750,000 podcasts in existence (up from 26 percent since 2018). That number continues to grow exponentially as there are approximately 547 new podcast shows launched every day! Compared to the 25 million YouTube channels that exist, podcasting is still relatively under-developed and presents some significant opportunities for growth. According to a recent Apple survey, approximately only one in two Americans has listened to a podcast, so this number is sure to grow in the coming years.
With the growing number of enthusiastic podcast listeners, being a podcast guest is a great way to share your ideas, sell your product, promote your book, and uphold your company’s brand.
I was recently listening to Oprah Winfrey’s Supersoul Conversations Podcast (which is amazing, BTW) and stumbled upon a conversation with Byron Katie about a really fascinating way that we can elongate the space between stimulus and response (a Viktor Frankel reference about the way that we can have more ownership and agency over the way we react to the challenges that life hands us).
She has a great 4-question framework that has done wonders in terms of re-thinking the worst-case scenario narratives that often start ramping up when things go sideways. I wanted to share them with YOU!
Imagine you’ve made plans with someone and you just can’t seem to get ahold of them. Perhaps, you start thinking that they are trying to avoid you or, worse, you think that something terrible has happened to them. Whatever your thought cycle, here’s a framework that can help you to dig yourself out:
Is it true? Can I absolutely know that this is TRUTH? This is likely a story I am telling myself about what might have happened.
How can I check that this is true? I could call. I could think back to past behaviours to see what might be in line with who this person usually is.
How do I react when I believe this to be true? Unkind? Vengeful? Tearful? Guilty? Mind attack? Certainty-seeking? Imagining the worst?
Who would you be without that thought? Peaceful. Trusting. Worthy. Enough. Faith-filled.
Here is a list of the 7 most important questions that enable you to evaluate whether your work is a good fit for you. These questions can help you to determine your overall job satisfaction and fulfilment. These can also help a teacher to think empathetically through the eyes of her students, when we swap the word “school” for “work” :
Do I know what’s expected of me at work?
Do I have the materials and the equipments I need to do my work right?
Do I have the opportunity to do that I do best every day?
In the last 7 days, have I received recognition or praise for good work?
Does my supervisor or someone at work seem to care about me as a person?
Is there someone at work who encourages my development?
What matters to me most about work and is that aligned with my duties?
When you’ve answered these questions, it’s important to evaluate how much you have within your sphere of control to change through your actions or by simply changing your mindset. Sometimes, questions like these can also be clarifying when it comes to checking whether or not your current employment is aligned with the direction you want your life to take.
Dan Buchner is an award winning designer, entrepreneur, educator, and leadership facilitator and the ceo of Praktikel.
He designed and delivered custom Innovation Leadership programs for leading organizations such as Baxter Healthcare, Eaton Corporation, McDonalds, General Motors and Robert Woods Johnson Foundation. Dan is a sought-after international keynote speaker and facilitator on innovation practices and organizational strategies. Thousands of people around the world have had their thinking shifted and been inspired to action by his practical perspective on innovation, leadership and organizational change.
I wanted to have Dan Buchner onto KindSight 101 to talk about the ways that innovation, leadership and learning interconnect within this global world and the ways that edcuators can foster environments that encourage creative thinking vs. compliance.
Everything is figureoutable.
In this episode, you’ll learn the step-by-step formula for figuring anything out. You’ll learn the one thing that every student needs for success in the real world and how you can be the one to help them acquire it.
– You’ll learn how to balance the need for organization and the drive for creativity.
– You’ll learn how balancing the need for creativity is like balancing your investment portfolio.
– You’ll learn the most important skill and trait a teacher needs to have to be effective.
Deborah Le Frank believes that inside every person – is a collection of stories and memories. Her job is to draw them out of her clients creating a visually engaging Visual Life Story that is deeply meaningful and creates a legacy and connection between generations.
With the recent popularity of sketchnoting in schools, I wanted to have her on the show to talk about the different ways that we can use visuals to tell a compelling story about ourselves and our students. We learn the three life lessons that can help us live a fuller life and to help our students to do the same for themselves.
– We learn the significant moment in Deborah’s life that made her change the way she looked at the way we create and hang on to our memories.
– Some practical ways to invite sketch-noting into our lives.
– Compelling reasons to record a story from your life every month!
– The power of sketch-noting as a method to enable learners to capture their connections and realizations in a more full way.
You can find out more about her at [Visual Life Stories]
Here we are, hopefully one step closer to relaxation than we were back in June. It occurred to me a while back that it would be fun to share a few of my favourite books about school, kids, kindness, and the human condition. I can’t promise that it’s all light reading, but I always love the aha’s I come away with when I read a good non-fiction book.
These books aren’t alphabetical…or even in any particular order of importance. I haven’t even gone through and curated the list or annotated the titles…but I have created a list of books that have changed my life (one paradigm at a time).
Hope you enjoy at least one of these titles during these beautiful summer months:
Simon Sinek, Leaders Eat Last
Simon Sinek, Start with Why
Bob Chapman, Everybody Matters
Elizabeth Gilbert, Big Magic
Stephen Pressfield, The War of Art
Seth Godin, The Dip
Seth Godin, Purple Cow
Seth Godin, Linchpin
Seth Godin, This is Marketing
Glennon Doyle Melton, Love Warrior
Dr. Brene Brown, Rising Strong
Dr. Brene Brown, Gifts of Imperfection
Dr. Brene Brown, Braving the Wilderness
Dr. Brene Brown, Dare to Lead
Dan and Chip Heath, The Power of Moments
Dan and Chip Heath, Ideas that Stick
Trevor Mckenzie, Dive into Inquiry
Trevor Mckenzie and Rebecca Bathurst-Hunt, Inquiry Mindset
How do you make authentic connections with people?
How can we teach kids to do the same?
What are some of the keys that will enable students to be successful in the uncertain future world they face?
I want to introduce you to my friend, David Knapp-Fisher, a connection ninja, speaker, author, world-traveller, and speaking coach.
In this episode, we talk about his journey as an advocate for his son living through muscular dystrophy, what it takes to set and achieve audacious goals, how self-education is the key to the future, the importance of service and gratitude in helping you get where you want, and the four steps to creating lasting connections with the people you serve.
We’ll talk about simple ways you can improve your (and your student’s) speaking through an easy formula.
We talk about the following game-changing books and authors:
– Tim Ferriss (Tools of Titans, 4 Hour Work Week)
– Richard Branson
– Tony Robbins
– Marc Marron
– Thoreau (Waldon)
– Mike Vardy
– Janelle Morrison
– Chris Gillebeau
– Jerry Lewis
– Jim Rohn
Can’t wait to hear your takeaways from this action-packed podcast.
Check out his TED talk here: https://youtu.be/t186tlhjvMk
Check out his website here: http://davidknappfisher.com
We all have those moments, real life crashes that provide us with an opportunity to choose fear or choose to rise above the adversity and find a way to move forward. What does it take to be a real hero?
How can we learn to rise above our circumstances, teaching our students to do the same, while balancing an attitude of self-compassion and patience?
In this episode, I talk with Janelle Morrison, an ultra marathoner and educator who beat the odds recovering and racing again 2 years after a devastating crash landed her in the ICU in a coma with a broken bones throughout her body.
You’ll hear the surprising thing she learned about self-compassion and what it takes to be a true hero.
We talk perfectionism, heartbreak, and overcoming adversity and how we can help our students to become their best selves while holding onto a sense of unconditional acceptance of themselves no matter their situation. You can learn more about Janelle on janellemorrison.com.
Also, take some time to view the film documenting her recovery and journey.
Hope you enjoy.
– You’ll learn how to rebuild after a crash.
– Some practical ways that we can choose to rise.
– You’ll learn advice for setting powerful goals that strike a balance between being audacious, healthy and realistic.
– We talk about the power of hope and fear in propelling us forward.
-We talk about the three essential questions everyone needs to ask themselves during a crisis of identity.
-We explore the secret to stopping your own limiting thoughts and behaviour in order to realign yourself with your goals and vision.
Picture for a moment, your ideal student. As Dan and Chip Health counsel us to do in their ground-breaking book The Power of Moments, fill in the following sentence with what makes sense to you:
Three-to -Five years from now, my students still know_____, are still able to do _____, or will continue to find value in _________.
Great teachers or mentors manage to maintain high expectations for their students, expressing the knowledge they have that their students will be capable of meeting those high expectations, and that if failure should come knocking, that they will be there to support the recovery.
When we are able to stand alongside a student with our unwavering belief in them, great things can happen. Students can develop an enhanced self-insight and self-worth that will serve them forever.
“I expect you to do X and I believe you have the power, intelligence, and ability to do so. I will be here alongside you should you need my guidance or support. I believe in you more than you know!”
What do you want your students to come away from your class knowing or being able to do? How might this apply to your role as the parent of your children?